A PROPOSAL FOR CHERYL SCALES · MARCH 2026
You have decades of wisdom, a remarkable family story, and a product the world is buying — but no platform connecting any of it. This proposal is about changing that, simply and permanently.
THE OPPORTUNITY
You have lived a life that most people only read about. A Princeton education. A corporate career that broke barriers. A product accepted by Walmart. And at home — two parents, 91 and 84, married 66 years, a U.S. veteran and his bride, still teaching, still laughing, still showing what love looks like when it is lived all the way through.
That knowledge — your strategy, your family's wisdom, your decades of experience — is sitting in your head and in those conversations. It is not on YouTube. It is not in anyone's inbox. It is not generating income or impact beyond the room you happen to be standing in.
That is the problem we are here to solve. Not with complexity. With a clear, structured system that puts your voice in front of the people who need it — and turns that attention into something that pays you back.
"Sylvester Stallone couldn't get cast. So he wrote Rocky and cast himself. You don't need to wait for someone to discover you, Cheryl. You write the story. You star in it. We build the platform."
— PAMELA CHANCE
WHAT WE BUILD TOGETHER
Recorded at RICE Atlanta or The Gathering Spot. Your parents as guests. Your voice as the anchor. Personal development wisdom drawn from a 66-year marriage, a veteran's discipline, and your own career. Edited with Kling AI. Published to YouTube and distributed everywhere.
Full episodes on YouTube become your evergreen library — searchable, shareable, and compounding in value over time. Each episode is also clipped into short-form content for Instagram, Facebook, and LinkedIn, so one recording session becomes weeks of content.
Right now, your Facebook posts get 2,000 views and 200 comments — and none of those people end up in a system where you can reach them again. We fix that. Every viewer, every commenter, every Amazon buyer gets a path into your world.
Sassy Insoles. Speaking fees. Coaching. Digital products. Sponsorships. All of it flows through Cheryl Scales Innovation Group — structured, automated, and working for you whether you are recording, traveling to see your parents, or simply living your life.
A PLAIN EXPLANATION
Think of an AI agent as a team member who is always on. When someone watches your podcast at 11pm and thinks, "I want to work with her" — the AI agent is there. It answers their question, captures their name and email, and books a call with you. You wake up to a new lead.
Without it, that person closes the tab and you never know they existed. Your content did the work of attracting them. The agent does the work of keeping them.
You are also selling Sassy Insoles on Amazon, which means you have zero customer data. An AI agent on your site can capture wholesale inquiries, answer product questions, and route serious buyers directly to you — automatically, every day, whether you are recording in Memphis or speaking at an event in Atlanta.
Someone watches your podcast at midnight
WITHOUT
They close the tab. You never know they were there.
WITH AI AGENT
The AI agent engages them, captures their email, and schedules a call.
A retailer wants to carry Sassy Insoles
WITHOUT
They can't find a contact. They move on.
WITH AI AGENT
The agent collects their info and routes the inquiry to you instantly.
A viewer comments on your Facebook post
WITHOUT
2,000 views. 200 comments. Zero follow-up.
WITH AI AGENT
Every commenter gets an automated DM with a link to subscribe.
THE INVESTMENT
Start with the foundation. Add what you need when you are ready. Everything is designed to grow with you.
CORE BUILD · ONE-TIME
Brand positioning and core message defined
Podcast concept, naming, and episode framework
Recording system — simple, phone-first, repeatable
YouTube channel setup and SEO optimization
GoHighLevel CRM fully configured
Lead capture funnel — Amazon buyers, social, podcast
Booking system for coaching and speaking inquiries
Content calendar and launch plan
ADD-ON OPTION A
Conversational AI that engages visitors, answers questions, captures leads, and routes inquiries — running 24/7 without you lifting a finger.
AI agent on your website and landing pages
Lead qualification and routing
Automated response to inquiries
ADD-ON OPTION B · RECOMMENDED
The full engine. AI agents capturing leads, email sequences nurturing them, and monthly reporting showing you exactly what is working.
Everything in Option A
Email sequences for new subscribers
Monthly nurture broadcasts tied to your content
Performance reporting — opens, clicks, revenue
Recommended starting path: Core Build ($1,700) + Email Automation & AI Agents ($300/month). Total first month: $2,000. When the system starts converting — and it will — the monthly investment pays for itself many times over. Start with Option A ($150/month) if cash flow is the priority right now. Upgrade anytime.
READY TO BEGIN
Once payment is complete, you will receive your onboarding intake. We move into strategy and system build within 48 hours. Your first podcast episode will be scheduled within 30 days.
SECURE CHECKOUT VIA STRIPE · YOU WILL RECEIVE YOUR ONBOARDING INTAKE WITHIN 24 HOURS OF PAYMENT
QUESTIONS? [email protected] · (316) 334-2202
"This project has depth. Handled correctly, it can impact people, build your brand at a higher level, and create meaningful revenue aligned with who you already are. I would be honored to help you build it the right way."
PAMELA CHANCE
CERTIFIED AI CONSULTANT · STRATEGIC REVENUE SYSTEMS ARCHITECT
PAMELACHANCE.AI